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Press Release 
Distribution

Be the news that reaches every corner of Africa.

Guaranteed distribution to media across all 54 African markets through Africa
Newsroom, the only newswire owned by an African communications consultancy.

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Getting a story published across Africa usually means chasing dozens of outlets across dozens of markets, with no guarantee of coverage and little proof of impact. Reach is inconsistent, and results are hard to demonstrate. That changes with APO Group's network.
Clients who've used APO Group's distribution network for text, image, and video include:

What’s included.

  • Distribution through Africa Newsroom to 250+ African-focused news sites and more than 450,000 journalists
  • Qualitative pitching – targeted outreach to leading outlets in each priority market
  • Media landscape reports – mapping the leading outlets by market, language and channel
  • Multilingual distribution across relevant markets

Your news, on the platforms the world reads.

Through Africa Newsroom, your content is published on the platforms global media,

finance and institutions rely on, extending African stories to a worldwide audience.

Published across our global network of media partners, including:

For the African Energy Chamber, sustained distribution across multiple African Energy Week cycles secured 169,000+ pieces of media coverage and more than USD 67M in PR value.

See results in your sector
Distribution is the guaranteed-visibility layer of the APO system – most effective paired with PR & Strategic Communications and Content & Design.
Content & Design
PR Services
Our Approach

APO Group owns the newswire and media network that distributes your release, so publication is guaranteed and the coverage secured is reported back to you.

All 54 African countries, with international syndication through Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis, Dow Jones Factiva, Africa24 Group, and more.

Yes – multilingual distribution across relevant markets. Translation includes English, French, Portuguese, and Arabic – more available on request.

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